Competitive Analysis & Marketing Strategy for Dells Computer Essay

Competitive analytic thinking & Marketing Strategy for dingles Computer - Essay ExampleStudies carried out during that period indicated that dell beau monde shipped little computer units in the whole world than Hewlett-Packard (Holzner, 2005). Conversely, recently, Apple Macs are more used in colleges than Dell computers.Dell has a competitive advantage over its rivals. The companys mission is hugely rivet on its clients. Its initiatives include promoting world growth, establishing a culture of winning, increasing the experience of clients, and attaining leadership of products. When the company sells the PCs to the clients directly, it understands the inevitably of clients and gives efficient computing answers to meet clients necessities. This perspective is advantageous to Dell because it permits the company to design effective systems for clients and at adequate costs. Moreover, the direct sales do away with middle men or retailers who add unreasonable cost and time. Also, D ells computers are customized and targeted to the needs of the clients. The company also provides projectors, network servers, work stations, and printers (Holzner, 2005).Dells position in the market place is that of convenience to the clients. Dell Company is a change information technology provider which partners with opposite companies to provide a large variety of global serve and products. Dell Company is committed to giving its clients well built and designed systems, and also ensuring that they are advanced so as to give clients a value that is outstanding (Mueller, 2002). For over 20 years, Dell Company has been linked with developing, customizing and designing services and products that satisfy a broad range of clients including individual clients to retailing and incarnate businesses. Dells philosophy to directly engage customers has turned into a business model for other corporations and organizations (Dell &Fredman, 2006).The manufacturing processes should be