The Coca-Cola Company Marketing R

The Coca- dummy party An abbreviation of The Coca- skunk fellowship 6/13/2010 control panel of Contents Title P extensive time1 Table of Contents2 Introduction3 5Cs analytic thinking4-10 4Ps Analysis11-14 SWOT Analysis & Final Remarks15-17 Introduction In whitethorn 1886, John Pemberton, who was a pill pusher from capital of Georgia, g wholeium was the first embeder of coca cola. He concocted the coca cola normal in kin three legged strikingness kettle which the suggestion was given by bookkeeper Frank Robinson. ascorbic acid was fist exchange at the pharmacy as a non alcoholic version of French booze coca. so far, the gross r pointue were loss imputable to eachwhere expansion and health problems such as, disease, morphine, addictive, and headache. Because Coca-cola belonged to Charley, it was denominationd coca-cola. Afterwards, Asa Candler, the Atlanta pharmacist/businessman bought the p kick the bucketer castula from John. His merchandising skills were a bulky success to the partnership during the 50th anniversary. His best skills were his promotion ideas. He gave away coupons for complimentary first assumes of coca-cola, gave cal oddityar, urns and filaria to pharmacist. These promotions increase the deals by everywhere 4000% during 1890-1900.Also, he gave minor changes in the subdivision and interchange it in bottle, which was first sold in Vicksburg, Mississippi. Because the social club was non in addition happy ab surface the proliferation of copycat potables and to fore purpose the snitch, they advertised that foc implement the authenticity of coca-cola. new-fang taker(prenominal) in 1923, Robert Woodruff brought the comp in alone from Asa Candler. He was a merchandiseing genius because he observed electromotive force overseas opportunities. He would capitalize on these opportunities by introducing blow carrefours in the 1928 Olympic Games.Woodruff made alteration by qualification distri preciselyi on of 6 packs, straight-from-the-shoulder top cooler that was easier for hatful to assimilate at home or away, which was a huge success. Coca- cola would reiterate its loyalty towards the orbicularizing Coca-cola by initiating a series of publicizings linking Coca-Cola to the cosmea. A specific advertisement that helped Coca-Cola shine its interthemeistic appeal occurred in 1970 where Coca-Cola made teenaged nation from all over the orb sing a song cal lead Id Like to Buy the institution a light speed.Coca-Cola continually succeeded unconstipated amid protests of Coca-Colas changing of its nisusula. After protests, deoxycytidine monophosphate conjunction returned to its old formula. This helped regain its mart sh atomic number 18 over disceptation and guide to the Coca-Cola gilds introduction of a diet nose arseholedy result that use Splenda sugar, which was its trademark. In the 21st century, in cc7 it came up with diet coke that contained vitamin B6, B12, magnesium, niacin, and zinc. provender coke plus was made to be considered as a healthier sparkling water. Coca-cola stopped mental picture the word pure on the labels of 16 oz bottles.Coca-cola is committed to topical anesthetic commercializes and has bottling partners. Currently it is ubiquitous deformity, every single sequence, it is kn tout as the almost exciting and satisfying swallow. This give notice (of) leave analyze why and how The Coca-Cola club was able to achieve its title as the number cardinal comfortable- imbibition naughty society in the earth. offset line with an digest of the 5Cs regarding the beau monde, followed by a 4Ps analysis, and ending with a SWOT analysis, ordain spicylight what eventors pack towards Coca-Colas dominance in the soft- sup trade. 5 Cs AnalysisHaving been in the soft- imbibition manufacturing for over 100 historic period says a lot about their discover in the soft- jollify industry. Coca-Colas long endeavore d success has led to their ability to sustain a soaring grocery store shargon in the non-alcoholic racket food grocery store induct with their driving hurtle merchandise in Coca-Cola provided likewise in its new(prenominal) ingatherings as well. accord to their website, Coca-Cola serves up to 1. 6Billion servings a day of their crossways, which jells the question on how they atomic number 18 able to keep up with such a high guide? An make lies in their fraternity bursterary post pass onment, which is to * To refresh the ball To inspire moments of optimism and delight * To create value and make a difference. (Source http//www. thecoca-cola partnership. com) It is this making Coca-Cola a part of champions lifestyle mentality that has allowed Coca-Cola to refine its reproach throw from a national level to a global level, which has go forth their dedication to keep up with these mind-boggling demand word forms ever since the year of the spring of the C oca-Cola company. Their global image has r severallyed the tear where global gross sales sacrifice triumphed over the at a time dominant national U. S. market.For good example, Coca-Colas 2008 tax revenue levels indicated that 75% of its revenues came from global sales, whereas except 25% came from North the States. This statistical figure indicates that the Coca-Cola is and so a global brand. In fact, accord to a 2006 study d wholeness by Businessweek and Interbrand, Coca-Cola was rated the worlds number maven brand (http//www. interbrand. com/images/studies/BGB06Report_072706. pdf) Coca Colas ability to recognize the global market size and actually capitalize on it submits a huge part of why Coca-Cola has attained this sort of recognition.Although Coca-cola comprises the biggest company in the world, it surprisingly doesnt bottle and shell outs its give birth w argons. Instead, franchises of assorted bottling collaborating companies represent the stack of the b ottling and distribution of Coca-Colas outputs. Coca-Cola does principal(prenominal)tain a high amount of market manages in most of these bottling companies, ensuring that heavy demand goals lot be met for the club. Coca-Colas biggest collaborators represent Coca-Cola Enterprises, Coca-Cola Femsa, and Coca-Cola classic Bottling Co.The Coca-Cola friendship owns 31. 6%, 32%, and 23% individually of each(prenominal) of these bottling companies. Coca-Cola Enterprises represents the biggest franchisee bottling and distributing company. It bottles and distributes for 80% of U. S sales and bottles and distributes for 18% of worldwide sales. Here is a diagram that explains the logistics skunk Coca-Cola Enterprises operations Coca-Cola Femsa is hard focused in Central and South-America, and the Coca-Cola Hellenic Bottling Co is heavily focused inwardly regions spanning from Africa, Europe, and Asia.It is this collaboration methodology that has allowed Coca-Cola to focus to a grea ter extent on the becomement and importanttaining of its convergences and brands. The number of sh ars that the Coca-Cola invests in most of these bottling companies en for trusteds the alliance get out be healthful amidst the twain, because they do represent the chief(prenominal) driving force female genitalia the bottling and distribution of Coca-Colas products. There is new-fangled speculation though that Coca-Cola may so fully select its biggest collaborator in Coca-Cola Enterprises in wake of Pepsis Co. s acquisitions of some of their bottling collaborators.An opposite set of collaborators are represent in its births with opposite companies. As a prominent brand image, galore(postnominal) companies switch worked with Coca-Cola to help further advertise their own company. These companies screwing be makely link up to Coca-Cola in that Coca-Cola might represent a compliment with their product. These industries accommodate eating houses of all sorts, scen e theaters, convenient stores, supermarkets etc. Coca-Cola has unremarkably teamed up with all these type of venues to ensure that its brand gets spread doout all kinds of settings.This usually results in promotions associated barely with Coca-Cola products, the selling of altogether coca-cola products, or special promotions that involve receiving Coca-Cola product if a certain product of the companys is purchased. A notable relationship in this regard was the get hold of between McDonalds and Coca-Cola. In 2009, Coca-Cola and McDonalds continued its over 50 year relationship with each polar by reworking a deal where McDonalds would feature not only shock, but many of Coca-Colas newer brands as well. This take ons ampere-second- aught, PowerAde, Fanta, and right away even Vitamin Water.Their well(p) relationship with each other helps advances both companies in that people give link the quality of both brands with each other. It is these study companies that represe nt the bulk of Coca-Colas sales, since most of Coca-Colas products are distributed at these venues. It is up to Coca-Cola to maintain good relations and a strong brand image in order for these direct companies to collaborate with Coca-Cola. Also in that respect are mediately repaird company collaborators with Coca-Cola. For example, in 2006 Coca-Cola launched My coulombRewards.This promotional project allowed users to reap points for the purchase of any of Coca-Colas products. These points could then be redeemed for various prizes, towards a contest, or towards the entering of a sweepstakes. Partnered relationships included in this rewards program included Holiday Inn, Nike, prevent Buster, Delta, and Six Flags. Another notable indirect collaborator with Coca-Cola is orchard apple tree. In 2006, Apple and Coca-Cola concord to a collaboration in which a Coca-Cola themed music site was created to incite bands all across Europe with the integration of Apples ITunes transcriptio n.These examples of indirect company collaborators tell that though they dont distribute Coca-Colas products, these indirect collaborators help advertize their own product along with products of Coca-Cola. Beginning with a smaller form of competition, topical anaesthetic fuddle brands represent the bulk of these competitors. Their only strength is their prevalence in their topical anaesthetic location but they charter a huge list of weaknesses when compared to the Coca Cola caller. These weaknesses include small amount of assets, leave out of product extension, and prevalence outside of their local location.With most of these competitors, the Coca-Cola john simply acquire them through payment, or place them out through a bunch of schemes. These schemes include price gauging or high amounts of advertisements. Since Coca-Cola produces so many types of non-alcoholic inebriation products, Coca-Cola back tooth advantageously enter all sects of the drunkenness market in most countries of the world. However it is no doubt that Pepsi Co. represents the biggest competitor of the Coca-Cola social club. Pepsi Co. began in a quasi(prenominal) fashion of the Coca-Cola in that Pepsi Co. s most universal product in Pepsi was developed by a pharmacist in 1903. Like the Coca-Cola connection, Pepsi Co. has variations on Pepsi and has a huge product listing of different drinks encompassing the non-alcoholic drink spectrum as well. Pepsi Co. in any case follows a horizontal integration remains with the merger and acquisition of other convertible drink products. somewhat Pepsi Co. s other popular drinks besides Pepsi include, Diet Pepsi, 7-Up, Tropicana, Gatorade, tidy sum Dew, Aquafina and a bunch of other products.These companies are indeed direct competitors because they both represent the both biggest drink companies in the world and each one wants to make sure it has the vast majority market allots. The two companies arent entirely the aforesaid(pr enominal) though. encounter with Frito coif in 1965, Pepsi Co. enjoys the strength benefit of publicise its products along side Frito postures products. This food/drink confederacy allows both Frito Lay and Pepsi to benefit, since both can make promotions for each of its products. Nevertheless, this can similarly be induced as a weakness of the company as well.This is because Pepsi has to allocate some re beginnings to the development and production of Frito Lay products, which allows The Coca-Cola friendship the ability to slowly take control of the drink market since that is its only focus. Also any negativity with any Frito-Lay products could be relate to Pepsi products if both products are too frequently marketed together. It is these two ideas that could stir up why The Coca-Cola cool off enjoys a high level of market shares on Pepsi. Its not entirely because of these two ideas that Coca-Cola still enjoys a high market share there are many other factors as well.One specific advantage that Coca-Cola had over Pepsi was that The Coca-Cola Company owned Columbia Pictures from 1982-1989. surrounded by this time, Coca-Cola easily advertised their products indirectly by including it in a multitude of films. some(prenominal) companies employ similar marketing tactics, in that both try to popularize its main product in Pepsi and Coke respectively. some(prenominal) companies gift used celebrities, sponsorships, multitudes of TV ads, appearances in TV makes/movies, and all kinds of advertisement strategies. However these marketing schemes stomach caused the two companies to worry in what many call the Cola Wars.Since the 1970s both companies had countless of ads toilsome to devalue the other companys main product Pepsi initiated this by starting a set of commercials of having Blind Tastes. Deemed as the Pepsi Challenge, these types of ads would extenuate Coca-Cola refuted to some of these ads by producing similar ads and excessively by producin g a new recipe of coke in the 1980s. It slowly reverted back to its classic formula later on but condescension these devaluation schemes, both companies calculate to employ the alike(p) ad schemes by portraying their product as a something that should be a part of ones lifestyle.It has sire to a point where whenever Coca-Cola has an advertisement, youll most seeming see a similar Pepsi advertisement as well. At this point, both companies bear become so prevalent in the global market that people usually dont differentiate between the two main products in Coke and Pepsi. Sure some diehard fans of each company will disagree, but there are plenty of examples where this idea can be seen. For example, you go to a restaurant and you ask for a Coke.When the waitress responds, Oh puritanical we only admit Pepsi, youll most in all likelihood respond with oh thats fine. It has come to this point where both companies can benefit from the competition aspect, but at the aforesaid(pren ominal) time if one company drops the ball or messes up badly, the other company can easily capitalize on the market since both companies represent the top 2 drink companies in the world. When evaluating the customer of Coca-Cola, it a good deal has no limits. Besides the alcoholic customer, the Coca-Cola Company has products that encompass all parts of the drink market.The market size of the drink market practically covers the vast majority of the world since it compliments a biological melt down in replenishing thirst. However it depends on the causative and likes of the customer that will dictate which product he/she will buy. With a huge 3300 different kinds of beverages, Coca-Cola does a great business concern of not devaluing its most favored Coke brand with its other brands that target different parts of the non-alcoholic drink market. There are examples of devaluation may live occurred, such as in the production of Diet-Coke and Coke- nix.In the 1980s was labeled as a time where individuals treasured to consist a healthier lifestyle, so Coca-Cola had no choice but to develop a healthier version of its product in Diet Coke since its competitors were pastime become. This theme again was reintroduced in the late 2000s when health issues re-sparked. However realizing certain customer issues and behaviors, The Coca-Cola Company made a separate healthy drink in Coke Zero in hopes of targeting the male person population. Thats because trends showed that males didnt drink Diet-Coke due(p) to the nature of its name being associated with a diet.It was due to immense popularity and recognition of the Coca-Cola brand name and a culmination of arrogant advertisements highlighting the healthiness of these diet Cokes that led most of its customer base to not deter away from the buffer product in Coca-Cola. A following arm will dive into the marketing aspects that drive this popularity in its superior product of Coke. According to this graph carbonated soft-drinks represent the higher amount of gallons consumer per capital from 1991-2008.It is because of this staggering trend that Coca-Colas most popular products are in its carbonated drinks. This trend has too transcended to the global level because of course Coca-Cola cherished to popularize its main product in Coca-Cola. Here are some statistical figures of per-capita consumption of Coca-Cola throughout the world Coca-Cola knows the sign popularization of its Coke product will eventually help the sales of its other products. all(prenominal) labels of Coca-Colas products in some sort of form state it was make by The Coca-Cola Company. Since people can relate to the high brand quality of Coca-Cola, it will interest individuals to try out The Coca-Cola Companys other products. And since the Coca-Cola Company has a product that covers every part of the soft-drink spectrum, customers will concisely discovered that the Coca-Cola Company has a product that meets all its non-alc oholic drink needs. This is hypothesiseed in recent a sales figure which lists all of The Coca-Cola Companys products that have garnered over $1 one million million in sales The Coca-Cola Company has forever and a day essayd to respond according to its context.There werent many complications in the first half of the companys history so it was easy for Coca-Cola to flow in into the drink environment and promote itself. But soon after the start of the 1980s to 2000s, complications behind the ingredients of Coca-Cola started to arise. This was because health officials notable that Coke could have potential health beliefs with its high content in sugar and caffeine. some(prenominal)(prenominal)(prenominal) specifically health and government officials noted that Coca-Cola utilized a cheap form of sugar called High Fructose feed Syrup.Developed from corn, this sugar is definitely considered an alternative to indwelling lather sugar due to its increased availability and its c heap cost. However it does pose a higher health dissemble since it has been linked to cause obesity and type-2 diabetes at a refrainer rate than cane sugar. In response to this, Coca-Cola developed product extension lines initially with Diet-Coke and Coke-Zero following suit in 2004. These two products responded well to these health-conscious environments. These types of examples show how the Coca-Cola Company stands behind its mission statement.In no matter what shape or form, the Coca-Cola Company does its best to accommodate towards the live environment of the market. 4P Analysis harvest-time Coca-Cola offers a portfolio of much than 3,300 products in over 200 countries. major Brands of Coca-Cola are Coca-Cola sodas/soft drinks that generate $1trillion in annual sales (http//www. wikinvest. com/stock/Coca-Cola_Company_(KO)) Coca-Cola Dasani Diet Coca-Cola Vitamin Water Fanta Powerade Sprite Minute-Maid Coke Zero Aquarius Barqs Rootbeer Nestea Odwalla SokenbichaCoca-Cola c lassic is the most popular and biggest selling soft-drink in history. Coca-Cola Classic is the cognize product in the world and was created in Atlanta, Georgia, by Dr. John S. Pemberton. By 1895 Coca-Cola Classic was being sold in every state and territory in the unify States. As stated the driving force of The Coca-Cola company is in its sea captain product of Coca-Cola, but they have slowly evolved their company to not only encompass the soda part of the soft-drink market, but literally of all of the other parts representing the non-alcoholic soft drink market as well.It boasts a totality of 3300 different beverages, with some of these beverages having high market share in the soda market as well as the other segments of the non-alcoholic soft drink market. However it cant be overlooked that the Coca-Cola has participated in Product-Line extensions with the creation of alternative Coca-Cola brands, such as Diet-Coke, Coke-Zero, Vanilla Coke, Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange, and even Cola Raspberry, and Cherry-Coke.In a guts, The Coca-Colas company approach throughout the years can be seen as a form of Horizontal Integration in that Coca-Cola has expand internally, with its outer growth following suit. This external expansion is reflected by all the mergers and acquisitions of companies that offered similar products. All these factors show why the Coca-Cola Company has evolved to become biggest leader of the soft drink market. Another very popular Coca-Cola soft drink is Sprite. Sprite was introduced in 1961 and is the world leading lemon-lime flavored soft drink.Sprite is sold in much than 190 countries and is ranked hail four in the soft drink worldwide industry because of its crisp, clean perceptivity that really quenches your thirst. Sprite has a strong appeal to the young generation because of its practiced and straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be sure t o whom you are and obey your thirst. Product case includes products of sparkling drinks and still beverages (water, juices, juice drinks, teas, coffees, sports drinks, zippo drinks).Through innovative fountain distribution, Coke-Cola is able to be more flexible and reliable towards consumer satisfaction. encase beverages where through plastic bottles and aluminum cans. The Coca-Cola Company is recognise by 94% of the worlds population. According to Coca-Cola product case schema their approach is to identify and utilize the most compelling combination of forwarding elements that best communicates what Coca-Cola stands for around the world remarkable taste, great refreshment and authenticity. PLACE The Coca-Cola Company is the worlds largest beverage company.Beverages are sold in over 200+ locations throughout the world. The Coca-Cola headquarters is located in Atlanta, Georgia, USA. Coca-Cola has an employee net force of approximately 92,400 members. The run groups are divi sion as Eurasia & Africa base Europe pigeonholing North America Group Pacific Group Bottling Investments Group McDonalds Group The Coca-Cola system is a global business that operates on a local scale (community business) that allows Coca-Cola to create a global reach with local focuses because of the strengths of the Coca-Cola system which involves their 300+ bottling partners worldwide.Coca-Cola and their 92,000+ associates around the world live and work in the markets that serve more than 87 percent of outside markets in the U. S. This geographically diverse environment helps Coca-Cola look into from each market and share those developments to develop collaborative company culture. PRICE Pricing varies according to brand and size. Approximately Coca-Cola 2L costs about $1. 68 and a pack of 375mL x 18 cans of Coca-Cola is approximately $9. 98. Studies show that instead of price a pack of Coca-Cola as $10. 00, determine a price even one cent cheaper as $9. 9 is due to the psych ological perception of cost strategy that makes the product of the price seem much cheaper even if it is just one or two cents cheaper from the nearest whole number. Coca-Colas pricing influences are contributed to Coca-Colas products that are sold and distributed to retail stores and set by their pricing strategies. Convenient stores and petrol send usually sell Coca-Cola products at a fixed price. Discount prices are often set and marked down during sale periods and special occasions to increase sales and profits.Prices are set around competitors and seasons also have an influence in pricing. forward motion Coca-Cola cares about the welfare of animals and supports their proper treatment. Coca-Cola and their U. S. bottling partners will not sponsor events or attractive features that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and ply ready access to quality vet care to protect the animals health a nd safety.For more than 50 years, Coca-Cola has had a policy not to advertise full-calorie, sparkling soft drinks on TV programming that targets children under 12. The Coca-Cola Company believes that children under 12 should not be the audience of Coca-Colas advertising and marketing practices because of the nutritional contents in the beverages that may not be suitable for children under the age of 12. The Coca-Cola Company may have more than one promotion running at any given time and may use many different types and strategies to promote their products.Coca-Cola uses shelving strategy that is the positioning of their products in stores, oculus catching position strategy that is the attraction of customer attention to Coca-Colas products, sale promotions through sponsorship with schools and sport events ex. FIA World Cup, and UTC (Under the Crown) religious offering prizes to promote Coca-Cola products. Coca-Cola uses advertising as its main source of increasing consumer awarene ss. Television is their main advertising source. The music used in advertising is often an original recording produced by agencies specifically for that commercial.Coca-Cola also uses POS (Point Of Sale) that is used through posters and stickers of Coca-Cola and billboards to promote products and the Coca-Cola Company at different site locations. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and frequent expenses that were approximately 2006 $2. 6 one thousand million 2005 $2. 5 billion 2004 $2. 2 billion 2003 $1. 8 billion 2002 $1. 7 billion 2001 $2. 0 billion 2000 $1. 7 billion 1999 $1. billion 1998 $1. 6 billion 1997 $1. 6 billion 1996 $1. 4 billion 1995 $1. 3 billion 1994 $1. 1 billion 1993 $1. 0 billion SWOT Analysis A SWOT analysis was done on the Coca-Cola Company to pinpoint depict factors that led to Coca-Colas past and current success in the soft drink market. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, so to begin with the analysis, the strengths sphere of influence will be looked at first. Coca-Colas strengths include strong market strategies, product diversification, and many distribution take.Coca-Cola uses a mess up of great advertisements which include catchy slogans, a strong family-brand image, and also sponsors dissolute events. A prime example of one of their successful advertisements was seen with their launch of Coke Zero. Coke Zero is a dietary substitute to the original Coke, like Diet Coke, but claims to have the same flavor as the original Coke. Their slogan that was used was, A crystallise case of taste infringement. Advertisements were run on television of lawyers from Coca-Cola trying to sue Coke Zero for copying their flavor, even though Coca-Cola obviously made Coke Zero.In the end Coke Zero proved to be a big hit for Coca-Cola and continues to be a success. As for the ir family-brand image, Coke has always been seen as family lucky in the joined States of America for a very long time. To illustrate this image, Coca-Cola has utilized a general heuristic marketing, generally aimed at making people link fun and family matey with the Coca-Cola Company. Some examples include Coca-Colas spend campaigning, partnerships with family-friendly venues, and prizes that appeal to a typical American family.Santa is seen as the biggest icon and representative of the vacation season. Coca-Cola is the reason for the present-day image of Santa. Coca-Cola advertising actually helped shape this modern-day image of Santa. As for their partnerships, Coca-Cola has been a long-time partner with McDonalds. along with McDonalds, Coca-Cola teamed up with Regal Theaters and the World Wildlife ancestry (WWF). McDonalds and Regal Entertainment Group provide family friendly venues targeted for dining and entertainment purposes, respectively. The WWF is a charitable worldwi de wildlife and agricultural preservation organization.They teamed up with Coca-Cola to help regulate Cokes water usage and its effect on the worlds agriculture. All three mentioned companies are seen as family friendly or have a mission statement that is family-approved. Coca-Cola expands their brand awareness by constantly being associated with worldwide boast events. Coca-Cola is sponsoring the FIFA World Cup, which is the biggest sporting event in the world, the NBA, the NCAA, and NASCAR. Many commercials and billboards can be seen during these sporting events, as they are all advertisements of Coca-Cola. Product Diversification is a valuable fix to Coca-Colas success.Along with the original Coke line, Coca-Cola also produces various sports drinks, bottled water, energy drinks, and also garb and merchandise. Coca-Cola is the owner of PowerAde, Dasani, and Full Throttle. Currently, these three brands have a significant presence in the U. S. market that cant be ignored. Coca-Co las many distribution channels may be what makes Coca-Cola so dominant. Coca-Cola created the grade bottle in 1916, and they own shares of major bottling factories around the world. This has led Coca-Cola to be one of the worlds most recognized brands, being recognized by 94% of the whole world.The main weakness that has been found with Coca-Cola is their poor nutritional content. Although Coca-Cola is enjoyed by many different age groups worldwide, Coke is high in sugar and calories, has caffeine, and is associated with many fast foods. This is a problem with Coca-Cola as they have many different partnerships and distribution channels. The fact that Coke is so widely distributed and known gives them a larger opportunity to mend a large number of people. Coca-Cola has been linked with many different diseases and health issues which include tooth decay, obesity, and diabetes.Although Coca-Cola is the current leading company in the soft drink market, there are still many new opportu nities that embody to further strengthen their market share and keep other competitors at bay. Some opportunities that exist include, more sponsorships and diversifying into other segments. As mentioned before, Coca-Cola is currently involved with various sports sponsorships. However, Coca-Cola could gallop their sports sponsorships and gain more visibility. For the events that Coca-Cola is sponsoring, they have fine visibility, as they are briefly mentioned in a name or seen on small billboards across the television screen.A suggestion that was thought of was the endorsement of a association football team. It is a common practice for a corporation to endorse a team, and in return, have that corporations name and logo printed all over the uniform. An example of this that may be popular in Korea would be the player position Ji-Sung. Park Ji-Sung plays for Manchester United and they are currently sponsored by AIG. The justification in this form of advertising would the fact that s occer is the worlds most watched sport, and there is no discover way than to get a companys name out to sports fans.Another resolving that was taken into consideration is the expansion to different sectors in the food industry. Following the examples of AW Root Beer and Baskin Robbins, if a Coca-Cola cafe opened up, the results could be great financially. The original idea for a Baskin Robbins Cafe to open up was part of a device to revitalize the company after years of falling sales. Although Coca-Cola doesnt have a failing company, this could still boost sales and increase Coca-Colas dominance in the soft-drink industry, while boosting brand awareness among consumers. The last part of the SWOT analysis is threats.When Coca-Cola is thought of, Pepsi is almost always mentioned in the same sentence. Coca-Cola and Pepsi have been battling for the top position in the soft-drink market for years. Although Coca-Cola sits at the top taint for now, Pepsi has and always will be weighty Coke for soft-drink supremacy. From the infamous Cola Wars in the 1980s-1990s to the present day market situation, there is always a sense of insecurity and uncertainty of who will be the next 1. Different marketing schemes and ploys have been taken in the past to outmatch one another. Starting with clever advertising, ruse taste tests, rewards rograms, and partnerships with other members of the food and beverage industry, every new project fuels a constant battle between the two companies. As explained before, Pepsi can be seen as a direct competitor to Coke in a very direct and narrow perspective. However, if the soft drink industry is seen as whole, or rather the beverage industry, any drink offered in the market can be seen as a potential competitor of Coca-Cola. Healthier alternatives include tea, water, and coffee. Tea and coffee can be seen as a healthier source of caffeine, while water can be seen as a healthier drink alternative in general.Overall, this SWOT analysis was done to see the present issues and potential problems in Coca-Colas current market, as well as to find solutions to these issues. Coca-Cola is primarily a provider of their staple drink, Coca-Cola Classic, but they also produce different products inwardly the soft-drink industry. Although there is no correct answer to any current and potential issues, diversification into other food segments and new venues seem like a profitable venture for Coca-Cola. The Coca-Cola Companys has been on fashion towards dominance since its inception.Initially popularizing itself nationally then capitalizing on global opportunities has led to the major expansion of the Company, which originally started off as a single-product drink company to now a company that boasts a very unharmed single-product in Coca-Cola with alternatives in all aspects of the non-alcoholic drink market. Its popularization of Coca-Cola through its schemes of labeling it as fun and family friendly has helped the company striv e towards is goals as a company highlighted in its mission of making its products widely for sale and refreshing the world.Coca-Colas current state has shown that it can continue to utilize the same strategies explained towards its success in the future. The Coca-Cola Company has already shown that it can succeed at all types of time periods since the company is well over 100 years old. Its experience and its smart and effective strategies will be key towards its positive future. 1 . http//www. thecoca-colacompany. com/ hereditary pattern/cokelore_santa. html