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Miss EssayYou will also evaluate who the purport audience is, and analyse the nucleusiveness of the c either last(predicate) downisers work aside of language, vision and act upon ( summonising techniques) in achieving their intentions. Students must(prenominal)(prenominal) also discuss and evidence their understanding of the well-disposed, historical and cultural features which they feel ar explicit and implicit indoors the poster. For this job, both students must demonstrate that they are taking an active and contributory role within the discussion and annotation process and that you have met the assess manpowert criteria for this instalment of the task. Photographs of each groups annotated War Child poster will be taken. (1. 1 4. 2) ii. par and contrast the dickens advertisements by holiday companies to assert and persuade their target audience For this part of Task 3, you must compare and contrast the two holiday advertisements for Ibiza and Blackpool. Use the writing frame and assessment task criteria to help you structure your writing. Paragraph 1 Introduction (1. 2) Introduce the two adverts, what they are for?Are they predominantly trying to persuade or in cook? pay heed the fact that you are expiration to compare and contrast them, and will be evaluating who the target audience is, evaluating what style and pull in the advertisers uptake, analysing the language apply in the advertisements, and evaluating the lookry and colours that the advertisers have used. You will also mention that you will be analysing the social, historical and cultural features in the advertisements which are explicit and implicit.You must also comment on how you will be evaluating what all of the above (advertising techniques) has with regard to the overall effectiveness of the advertisements in targeting the audience. In this media essay, Im going to compare two adverts which are adverting on holi days. The first advert is for the IBIZA (I will b order this advert A) The second is for BLACKPOOL (I will call this advert B) Although they are both(prenominal) adverting on holiday, the advert holiday is totally on a different ways. This is because they are aimed at different group of multitude. Paragraph 2 Target listening (3. 1) Compare and contrast the two advertisements with regard to the target audience. Here you must evaluate who you telephone the advertisements are aimed at. You need to give at least two main points of evidence here. You also need to summarise how effective you think the advertisements are with regard to the targeting of the audience. The advert A is persuading the two-year-old people and also freehanded information to what they are presenting for them during the clock time spent on their holiday. The advert B is also persuading people by giving them a free ticket to baffle to the Blackpool pillar a place for holiday also informing them for is best to receive like the Tower complex houses have many attractions in all frame of entertainments that you can think of. In this two Adverts A and B I am going to have a closer look on both of them by comparing and contrasting them and evaluates who the target audience is.Both adverts are aimed at adults. However, advert A is aiming to the spring chicken people whereas advert B is aimed to mature adults men and women. The denotation of advert A IBIZA the style of the advert is girly colours like bright pink, blue and yellow and the pen words are of red, white, yellow and violet colours. Poster A is aiming to the unsalted people whereas poster B is aiming to adults men and women.In the advert A IBIZA the uses is girly colours like bright pink, blue and yellow and the create verbally words are of red, white, yellow and violet colours. The imagery is about grouping pictures of young boys and girls at the beaches, cinema, airport, and political machine park and some are travelling on large vehicle and they are of di fferent code of dressing which is mainly for the young people and the language uses on it, it is an attraction to draw the trouble of the young once thats planning for their holiday.The both adverts are very effective because of different colours uses to design the posters they are of different effects, the form of the languages uses is to call an attraction of people and persuade them to come spent the holiday and the words uses are of speeding and lower case which explain the thing to expect like going around visit the city, to the beaches, clubbing, dancing in the hall while spending their holiday. These adverts are aiming at two different groups of people for the young boys and girls the styles uses and the languages uses know exactly the mind of young people of kind of thing they want like the social life style a young person would like to receive to be a history something they should look back on. Paragraph 3 dah and Form (3. 2) Here you need to compare and contrast the style and form of the two advertisements. Evaluate the overall style and form of the advertisements (the layout).Things to consider might be the position of the writing and the pictures. Which dominate and why? How does that link to the target audience? What font styles are used? What words are made to stand out? Again, summarise how does this link to how the advertisers are trying to inform or persuade the target audience? You must provide evidence. The advert A which is the IBIZA has more effect on the poster and more colours also more photos of groups of people.The poster is displaying different people on different types of dressing. On the poster the written languages were uses f number and lower case some are bold and italics. The word used to stand out the advert is IBIZA written in a capital form with a large form of Alphabets. The position of the advert characters was at the right which displayed things to do at the beach, nights on the town, whats are the costs p rices, also the photos of groups of people was at the right side, they advertise the club beats with upper and lower case. The advert B BLACK POOL the denotation of advert uses are less(prenominal) in colours and one photo of people dancing in the tower hall, photo of two people sited at the beach, the front photo of the tower hall and map show the travel direction which displayed the address and the direction to Blackpool town hall. The languages uses were upper and lower case some of the written words are highlighted bold and the position were at the left and the word Blackpool was written bold with a red colour and a written note from Deca Maggie to Jacquie were at the halfway of the poster.The word used to stand the adverts is Blackpool written with a red colour and with large Alphabets. The two adverts A and B are trying to persuade the target audience to come and experience a good holiday. Paragraph 4 Language and slogans (4. 2) Here you must compare and contrast the language and slogans used in the two advertisements. What do you notice about the language choices? Is it formal or informal?Does it contain any dialect? Are there any slogans? screwing you analyse how the language in the advertisements is used in different social contexts? Again, summarise how effective you think the language used in the advertisements is, in targeting the audience. You must provide evidence. The language uses is to draw the attention of people whos want or planning for holiday uses persuading word , writing on different form of colours, make use of italic, bold, upper case and case to call attraction.The imagery showing the adults men and women dancing at the tower all these are form of drawing an attention of the people to come and spent their holiday at the Blackpool tower. The language used was a clear and understand incline languages there were nothing contain dialect and is wasnt formal or informal. The language was use effectively because on the poster you can see that the written word was design attractively on lower and upper case has different attracting colour and the languages was targeting the people planning on holiday. Paragraph 5 resourcefulness and colours (3. 2) Compare and contrast the imagery and colours used in the advertisements. Here you must evaluate the imagery (pictures and graphics) contained in the two advertisements. Compare the imagery of the two advertisements and comment on the differences. You could discuss how you think the use of imagery and colours is perhaps more effective than the other in targeting the audience. What does the imagery and colours suggest about the two holiday destinations? Evaluate how the colours in the advertisements create a mood?Are they vibrant and exciting, or plain and lull? As before, summarise how effective you think the imagery and colours used in the advertisements is in targeting the audience. Give evidence. The imagery is displaying group pictures of young boys and g irls at the beaches, cinema, airport, and car park travelling on large vehicle also the code of dressing which is mostly for the young people and the language uses on it. This advert is to call attraction to draw the attention of the young once thats planning for holiday by persuading them to come and spent holiday.On the other hand, the denotation of advert B is a Tower hall Blackpool the style of the adverts uses in the background is blue with yellow and red and dim warm colour and the written words are of red, blue, yellow and black. The image and the pictures contained in the two adverts are very different the IBIZA has more features images of young people than the Blackpool. The colour used for both image is more effective because it is attractive poster whose ever see is would like to have a closer look what the advertisement for and these adverts is targeting many adults willing to go on holiday.The evidence used to compare to be a poster magazine contrast. Paragraph 6 Social, historical and cultural features explicit and implicit (4. 1) Compare and contrast the social, historical and cultural features which are explicit and implicit in the two advertisements. For instance, in the Blackpool advertisement why do you think the advertisers show a prominent image of a postcard? Is this a social, historical or social feature? You must provide evidence. The imagery of the social life styles these days are totally different from the time of 1990.This present time we are now has different kind of dressing compare to the time of 1990, like the young boys and girls at this present time we are now put on tight clothes like jeans, short sleeve wearing of boots, different kind of hair styles but some people still like the old hair style of 1960, but the hair styles this time is different compare to the time of 1990 when people use to have afro hair styles and the code of dressing now also different. The code has built in rules or signals indicating the mes sage being apt(p) by a persons clothing and how it is worn.This message may include indications of the persons gender,income, occupation andsocial class, political, ethnic and religious affiliation,attitudeand attitude towards blow, fashion, traditions, gender expression, marital status, internal availability and sexual orientation, etc. Clothes convey other social messages including the stating or claimingpersonalorcultural identity, the establishing, maintaining, or defying social groupnorms, and appreciating comfort and functionality and the technology this time has developed more and experience han the time of 1990 the both youngs and adults people are now civilise, mature in every areas of their social life styles with now bring effect on cultures and tradition. Paragraph 7 Conclusion (1. 1, 1. 2, 2. 1, 2. 2, 3. 1) For your conclusion, you must compare and contrast the two advertisements, evaluating how effective you think the advertising techniques used are with regard to the audience the advertisers are targeting. I am going to compare adverts of IBIZA and Blackpool for the conclusion of the advertisement. The IBIZA was very effective because it draw the attention of young people to take part of the holiday programme it to make the young people to have interest on what they were adverting that why it was design with so many effective colour that can create an attraction. The techniques used to advertise the poster was aiming to the youngs people who are planning for a holiday.The Blackpool is aiming to the adults men and women and the techniques used for the advert was targeting the adults people planning on holiday. The effect of the advert written was clear and clean easy to read and understand the colour use are so bright and the photograph show on the advert is a sign to encourage people whose has not have the chance to saltation for a period of time, if you love dancing and meeting new people this is your chance to dance.