Southwest airlines Essay Example for Free

Southwest airlines Essay Analyzing Southwest Airlines organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy, structure, and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values, skills, style, and staff. These are elements that can be changed easily. The strategy of Southwest is very nique. Southwest strategy focuses on provided their service with the lowest prices in their industry. They have a ten-minute turnaround policy which allows flights to board and leave very quickly. Southwest deals with competitive pressure by focusing on a greater competitor, the automobile. This focus keeps Southwest ahead of the other airlines. Changes in customer demand were softened by the unique staff that Southwest had. Customer service took the place of meals that would be served on short flights. Southwest has a functional structure with three levels of management. Decision making is decentralized at Southwest. This decentralized decision making is good for the organic cultural of Southwest. Southwest strives to keep its employees involved with decisions. The main system that keeps Southwest going is its Human Resources system. This system ensures that the culture of the organization remains strong. This is important because it is one of the factors that keep customers returning to Southwest for all their flight. The HR department makes sure that the people it hires are willing to have fun while on the flight as well as crack a few Jokes from time to time. There are some strong shared values within Southwest Airlines. Southwests values include quality, reliability, action, informal communication and feedback. All of these values contribute to the customer service orientation of their organization. Southwest has a very unique style that it as set for itself. Decisions at Southwest are made collectively. Employees seem to be more cooperative than competitive. Southwest is a family oriented organization that enforces its culture to the customers using its employees. There are nominal groups formed within the company. The employees get together voluntarily in order to do community service projects. The Southwest staff is like a family. Many of Southwests staff is classified as couples. This helps Southwest effectively promote its family oriented culture. Selected staff needs to be fun and outgoing. The strongest skills that are represented by the Southwest employees are customer service skills. Southwest prides itself on giving the customer a great flight experience. Their staff, as stated previously, is fun and family oriented. Judging by the 7S framework model, Southwest Airlines should not take on the extra flight it would get from LaGuardia. The extra flight will compromise the ten-minute turnaround that Southwest has praised itself on. This will negatively affects its customer service effectiveness which is the driving factor of Southwests culture and values. southwest airlines.

Promotional Flash Game: New Approach into Marketing

Promotional Flash Game: New Approach into Marketing 6 I have been approached by MARS ® who are one of the largest manufactures of chocolate related products. They are looking for a new alternative approach to advertise towards consumers and have requested myself to develop a flash game that will market and publicise their product in a fun, engaging, family friendly way that will advertise to consumers in a positive way. Over the years marketing has helped build and expand the MMs brand and has created a positive reputation of MARS ®. Computer-animated MM characters with cartoon-like storytelling have proved popular on television and it has helped to increase the brands recognition as a candy icon. Gaming is big business around the world and screen time is increasing at a steady rate. Eight to twenty-year old are the biggest consumers of chocolate and are one of the biggest users of new technology. Linking advertising with interactive gaming is a marketing dream as the intended audience is seeing this brand every day. This new proposed alternative way of advertising to consumers is creating a Flash game that will publicise their brand and product in a beneficial way. This proposed flash game can lead to positive outcomes for MARS ® as this a link to this game could be located on the companys home page on their website, which would make consumers more interested in their product creating an increa se in sales for MMs creating profits for MARS ®. The proposed flash game will be a remake of the retro of the 1980s-video game Pacman, but will be created with a twist. The game will be created using logos and images sourced from MARS ®s websites. The main villain is an alternative to the original to the game and is rebranded MM themed to the new main character Red who has been an icon to the product for more than 50 years being soon on numerous internet and TV commercials. The game will mainly feature MM and Skillites related characters. The game will have a background that will blend in well with the games design and concept. As mentioned, the flash game will be a remake of the retro of the 1980s-video game Pacman ®. The game will have multiple levels and difficulties. The game will begin with a start game page, exhibiting the main MM character Red, the start page will also contain URL links to MARS ®s products page, history of MMs and the MM logo. The levels will be created to look like the original Pacman game but will have MMs instead of dots, Skillites instead of fruit and MM characters instead of ghosts, and a human hand instead of Pacman to eat the MMs. The human hand with be navigated by the players using the arrow keys on their keyboard, using the arrow keys human hand icon can then travel up, down and left to right. For scene navigation, the player must select the button using their mouse to proceed to the next scene. The main objective of the game is for the human hand to eat all the MMs without being attacked and killed by the MM characters, If the human hand can eat all the MMs without bei ng attacked then the hand proceeds to the next level of the game. The characters for the flash game are as follows: Main hero controlled by Player: The player controls the hero using the arrow keys. Villains controlled by CPU:       These are the main villains for the game that will attack the player and will deplete the live icons on the games background. Main Villain Controlled by CPU: MMS ® Red The self-proclaimed leader of the group, red is full of both himself and delicious milk chocolate. Bonus Points Icon: This Icon of skillets if ate by the player, it will add bonus points which will be added to the players scoreboard. 1/03/17: Today I created the concept and explained how the game will function. I have also decided which brand and company, I will use for my promotional game. Ive also decided what theme I will develop for my game which will be Pacman. I also finalised the final design for my game and have decided which characters will be implemented in the game. Next time I will continue the theory and reporting work for my game. 3/03/17: Today I commenced the flowcharts for my game and finished them, it also includes the coding algorithm I will be using, as well as the procedure I will be using. It also shows how the user (Player) for the game will navigate the games function and layout. Next time I wish to begin developing the flash game and to commence coding. 6/03/17: Today I started the development for my flash game, by creating the layout and main features for my game. I have commenced coding the game and started developing the first level and scene, I have also made many buttons in my game that will navigate the player to the next scene. Next time I will continue the development for my flash game and will continue coding. 8/03/17: Today I continued the development for my flash game by creating the games layout, functions and scenes for my flash game, which includes the design, animations, sound effects that goes with the relevant scene, and URL links to the MM products page and MMs history. I also included some amusing songs and images. I also edited my flash games report. Next time I aim to be nearly finished developing my flash game and working towards the final editing stages for my game. 15/03/17: Today I finished the development phase for my game and started evaluating my game. My game has some issues with some buttons. But the main buttons for the game function. Today I did a beta test on my flash game, I also updated my project log. Next time I aim to complete the evaluation phase for my game. 21/03/17: Today I finalised my game for final submission. My game design looks appealing and creative and it suits the theme of my game. However, I did encounter some problems throughout the project with coding my game and the games functions. Because of this a minority of functions and buttons for my game dont work which is unfortunate, however the games background music, URL links and animations work accordingly. Next time in the future to resolve these issues, I wish to learn more flash coding techniques for resolving coding problems, by using better resolutions, that I had during my projects development, so I dont encounter these problems again. Because of these issues, Ive learnt what not to do next time I develop a project like this. Overall, I believe my game has the design and concept for a complete game but unfortunately the issues as explained earlier are interfering with this and I need to find better solutions in the future to overcome these issues, by using the trial and error principle.

Infant Attachment To Caregivers Rather Than Mothers Social Work Essay

Infant Attachment To Caregivers Rather Than Mothers Social Work Essay Experience of early childhood attachment is at the base of healthy child development and works as the framework for the intimate relationship with others. The caregiver-child attachment relationship shapes though early pattern of interaction between the caregiver and child. The outcomes of infant attachment considered to be long-term and influences generations of families. According to Bowlby who developed theory of infant-caregiver attachment, attachment security characterizes the confidents of infant in his or her caregiver, and can be observed through how they contact with the caregiver and how they use of the caregiver as a secure base to explore their envrionment. Attachment theory, therefore, has been regarded as the major framework for the research of caregiver-child relationships in infancy, and it also may provide a useful approach for understanding attachment development between other caregivers and infants than mother. A vast body of research from this perspective indicate s that attachment security is an index of parent-child relationship quality that develops largely as a function of parenting behavior. Nonetheless, in spite of a number of researches on mother-child attachment has conducted, we still are unfamiliar with attachment relationships between other caregivers such as a father and adoptive parents. Because of the socioeconomic changes that have occurred in the United States during the past three decades, more mothers, with infants, work outside the home and, in many cases, new roles for fathers within the home increased, and many couples with a variety of reasons decided to adopt children also increased. Therefore, this paper explores whether an infant can develop secure attachment to a caregiver other than their primary caregiver, usually mother, and then how father and foster mother-infant attachment relationship different from ordinary infant-mother relationship. Importantly, sensitivity has been considered as a key predictor for secure caregiver-infant attachment. Despite the fact that the relatively few researches studying the attachment relationship with fathers, some studies on father-child attachment suggests that fathers can give sensitive care, an important factor for developing secure attachment, for their children as much as mothers can; therefore, the level of attachment between father and child seems to be similar to that usually found with mothers (Brown, McBride, Shin Bost, 2007). Moreover, Brown et al. (2007) found that when fathers employed in positive parenting behaviors, father involvement time does not seem to impact on father-child attachment security. That is, children tended to form quite secure attachment relationships despite the fact that whether their fathers were highly involved. When fathers, on the other hand, employed less sensitive parenting, increased father involvement was related to an insecure father-child a ttachment. Therefore, father-child attachment is dependent upon quality of fathersà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ parenting, and increased involvement is better for building attachment only when it accompanied by positive parenting. In addition, another research found that fathers who valued the parental role were more likely to have securely attached infants, but this association was marled only when quality of marriage was high, conceivably because these fathers are more likely to receive helping hand from their partner (Wong, Mangelsdorf, Brown, Neff Schoppe-Sullivan, 2009). Yet interestingly, fathers who valuing the paternal caregiving role might promote secure attachment of temperamentally difficult infants, for such fathers might be more likely to support them with daily caregiving activities and be more adjusted to their infantsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ emotional needs as well as their other demands. Accordingly, temperamentally difficult infants would be more li kely to build secure attachment to fathers in this circumstance. Even though all adopted children go through a stressful separation from their primary attached figures and are replaced with new attachment figures in the adoptive family, they are also able to develop and become attached to their fostering families. Jeffer and Rosenboom (1997) examined 80 mothers and their infant from all over the world, adopted between at age of 6 month and 8 month olds, in the Strange Situation when infants were 12 and 18 months to evaluate the infant-mother attachment relationship. According to their study, they found more secure infant-mother attachment than insecure attachment relationship as normally expected. The actual proportion of secure attachment was approximately 74%, 46 of 58 infants, at 12 months and 75% at 18 months, so secure attachments observed this research seemed to be stable over time (Juffer Rosenboom, 1997). Another study of attachment between fostering parents and infant also demonstrated that mother-infant attachment quality in middle-clas s adoptive families is similar to the result found in families with only biological children; however, interracial adoption were more likely to have insecure attachment between mother and infant(Singer, 1985). This might be explained by which families who adopt children of a different race than themselves are less likely to receive hearty support from extended family, friends, and neighbors than are families who adopt children of the same race. Higher rates of insecure attachment also have found among infants who were placed to fostering families after spending at least 8 months in a Romanian orphanage. Infants who adopted at an earlier age, by contrast, do not appear to have an elevated rate of insecure attachment to their adoptive parent (Chisholm, 1998). From these results, although adopted age of infants seems to be a critical factor whether they develop secure or insecure attachment to fostering patents, adopted infants appear to be capable of adapting their new parents as a se cure base, and in turn, adoptive parents appear to be sensitive enough so that they can meet the needs of their adopted baby and become a lighthouse as well. Since infants can develop securely attached relationship to other caregivers, the long term effects such as resiliency to new environments and having positive behaviors and expectances are assumed to be similar to which mother-infant relationship likely to have. Even though the overall comparison of attachment in adoptive and non-adoptive families was reasonably similar, the outcome sometimes do not exclude the potential importance of insecure or disrupted post-infancy family relationships as a basis for the adjustment problems of the adoptee. The study noted that as school-age children begin to understand the implications of adoption, including the reality of being relinquished by biological parents, therefore, they often feel confused, uncertain, and insecure regarding their current adoptive family relationship (Singer, 1985). Nonetheless, it seems that the higher occurrence of troubles reported later in life in adoptive families cannot be explained only by early attachment problem s because early secure attachment counteracts to these problems and buffers the negative emotion to some degree. In conclusion, infants can develop secure attachment not only to their mothers but also other caregivers, including fathers and adoptive parents. It seems that infants can become attached to any caregivers, provided that those caregivers interact with them on a regular basis, provide physical and emotional care, and are emotionally invested in the child. Sensitivity plays an important role in development of secure attachment between caregiver and infant; on the other hand, the amount of time parents and children spend together is much less than what they do with that time. The similar positive outcome of secure attachment can be expected to the attachment relationship among father- and adoptive parents-infant. Children are born prepared to form relationships with those who care for them, and those early experiences influence the relationships that they develop within the family and in the greater world outside of the home. Consequently, relationships affect childrenà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s healthy development, and childrenà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s development, in turn, transforms their later fine relationship.

Zoot Suit by Luis Valdez :: essays research papers

â€Å"Zoot Suit† Luis Valdez made a great contribution to Chicano theater when he created a Chicano musical a form of theater that was more common for white America. As I read Zoot Suit I could not stop wondering how the play would look once it was on stage. I could not picture a play that included singing and dancing one which does not compare to the other plays written by Luis Valdez and the Teatro Campesino. I only wish that I had been lucky enough to watch the play live. However, I do feel that if the play was to be re-enacted it would not have the same effect on it’s viewers of today as it might have then. Unfortunately I feel that might be its only downfall. I was still really amazed that this play made it to Broadway and I feel it was just as worthy of it as other plays have been. It is also very interesting to note that it was his longest running play in Los Angeles however; I am assuming that has to do with the large number of Mexican and Mexican-Americans living in LA during that tim e.   Ã‚  Ã‚  Ã‚  Ã‚  I found the play very interesting and could not stop reading especially because I knew that the play was based on a true story a crime that actually took place against Chicanos. I did not know much about the sleepy lagoon case before I read the play. Having an interest on the subject helped me stay focus on the story and kept me reading. However, I kept wanting a stage visual of the play so that I could stay alert. As I watched the movie for the first time I felt great and yet, a bit bewildered to see so many brown faces on stage at the same time but ultimately I truly loved the feeling of it. I only wish that more plays or even movies would include Latinos onto the stage. I feel that the fact that Luis Valdez created a more American type of play made it more possible to be seen by many more people. If Zoot Suit would have been kept as an acto its audience would have been selective and minimal.

Criminalistics Case Review :: essays research papers fc

This essay will give a critical review of the R-v-Guy Paul Morin case, which started to take place in Canada over twenty years ago. It will look at both the prosecution and defence cases, the evidence given within both cases and the decisions from both court cases and the appeal, which finally freed Guy Paul Morin. On New Years Eve 1984 Christine Jessop a nine-year-old girl from Ontario, Canada was found murdered in a field about fifty kilometres from where she lived. Christine Jessop’s body had been left in disgusting position, she had also been sexually assaulted and decapitated. The police felt they needed to arrest this killer before another similar crime could be committed. After extensive investigation by the police of at least three hundred and fifty suspects, a young musician and next door neighbour of the Jessop’s, Guy Paul Morin was arrested and spent eleven months in jail waiting for the case to be brought to trial. Whilst incarcerated, an undercover officer was placed in Morin’s cell to try and extract information from him relating to the crime. This was done because the police were aware of the weakness of their case. In all the time Morin was under observation, by the undercover officer, he at no point admitted any involvement in the murder of Christine Jessop . In 1986 the case went to trial, mid-way through, in an astonishing tactic Morin’s lawyer tried to prove that he was schizophrenic. The jury didn’t believe the evidence of the schizophrenia, but never the less Morin was still acquitted of the crime. In the years following the acquittal the Canadian legal system was tested to its limits, Morin’s acquittal was reversed and a new trial was ordered. In 1992 Morin was found guilty of the murder and sentenced to twenty-five years with no chance of parole. In the years following new DNA evidence surfaced proving that Morin was a convenient fall guy in a badly botched investigation. There were a lot of questions, which needed to be asked of both the investigation and the centre of forensic investigation. The prosicution team knew that their case was weak and thus as mentioned before an under cover officer was placed in a cell with Morin. According to the officer, when he asked Morin how he managed to deal with life’s frustrations, Morin answered, â€Å"Me I just redrum the innocent. That’s my cure man.

Pokémon :: Television Cartoons Essays

Pokà ©mon: Little Angels or Little Devils? My younger sisters are victims of the Pokà ©mon craze. On the weekends when I go home for a brief break from college life, Claire and Natalie are drawn to the television to catch the latest episode of Pokà ©mon on Saturday morning. Catching a glimpse of the illuminated screen, I walk into the kitchen and sit down with them as they blindly spoon cereal into their mouths, not missing one millisecond of the cartoon. Watching them absorb the show makes me laugh and, when I do, they turn to me and tell me, "Shut up! We’re trying to watch the show!" I give them a funny look and proceed to watch the show with them. I find that I also am in love with the little yellow Pikachu and can’t get enough of this darling cartoon series. Our addiction to Pokà ©mon is just as benevolent as the individual Pokà ©mon themselves. "Pokà ©mon started as the brainchild of Japanese creator Satoshi Tajiri, 34, who combined his two childhood passions: monster movies and the study of insects to invent Pokà ©mon in 1991" ("Poka" 2/3). There are over 155 Pokà ©mon to learn about and collect. There are Pokà ©mon trading cards, video games (several different versions), and a cartoon series on the Kids’ WB television network. The name Pokà ©mon actually means "pocket monsters" (Holmes 1/2). Pikachu, the most popular Pokà ©mon and my personal favorite, is an electric Pokà ©mon with special attacks such as "Thundershock" and "Lightningbolt." Other Pokà ©mon and their attacks include Krabby, a water Pokà ©mon, with a "vise grip" attack; Tauros a normal type Pokà ©mon with a "tail whip" attack; and Squirtle, also a water type Pokà ©mon, with a "hydro pump" attack (Walk 1/2). In the video game story there are three main trainers that travel around to different islands to catch wild Pokà ©mon that they train and become their own: Ash, Brock, and Misty. Ash wants to become a Pokà ©mon master which means that he must travel to all the Pokà ©mon gyms, defeat the gym leaders’ Pokà ©mon, and collect "badges" so that he can compete in the Pokà ©mon league and achieve his dream. In the video games, the person playing the game takes on the role of Ash and attempts to learn about all the different Pokà ©mon as well as how and when to use their corresponding attacks. As the different Pokà ©mon become more experienced, they may evolve into a new and more powerful Pokà ©mon that the trainer can battle with.

Positive Case for Compatibilism and the Free Will Problem

The concept of free will has been a point of contention for philosophers for several decades. One of the reasons for these diverging viewpoints is the debate on how exactly to define the word free. It would be misleading to attribute any one exclusive idea to the concept.However it is agreed neutrally that it is an exercise of an individual’s behavior in order for him to take moral responsibility for his actions. A person who takes on his moral responsibility is one who can chose to make decisions that are morally right or wrong. Thus, the blame or reward for the outcome of the decision falls squarely on his shoulders. It is understood that free will is an essential component of these decisions.Conceptually it can be understood how the pre-determined nature of the universe can casually affect our decisions to such a point where free will is no longer applicable. However the theory of compatibilism states that free will and determinism are not mutually exclusive. That they can exist together without conflict, that an individual can exercise free will when faced with pre-determined factors. This topic will analyze, synthesize and evaluate arguments related to the problems associated with the concept of free will and how compatibilism offers a solution to these problems (McKenna, 2004).In order to understand how compatibilism acts as a solution to the free will problem it is first important to understand that there are several concepts used attributed to free will. When these concepts are conjoined to others they invariably create several contradictions. In order to avoid these problems it is important to consider the classic formulation of free will which informs us of then several key factors associated with it. The first is that the individual has a choice to act in more than one way in a situation.However any action taken by an individual qualifies as an event with various causes that effect the individual’s decision. Thus, the cause is casually determined and the individual cannot act in any way other than what is pre-determined by these factors. It should be noted that the existence of free will is tantamount upon the fact that the individual has no extraneous source compelling him to act. Rather all his decisions making is contingent upon his own compulsion to follow his decisions in the face of alternate possibilities. It is only in such a case that freedom to assume moral responsibility exists (McKenna, 2004).John Martin Fincher is a philosopher who is responsible for refining the viewpoint that suggested that decisions which constitute the free will of an individual can be affected by a number of reasons. This proves why certain people can have different reactions to the same situation and rules out those individuals who have compulsive or neurotic behavior.The refined viewpoint by Martin Fincher is known as the reasons-responsiveness theory which states that even though there are considerations which may affect the d ecisions of an individual. The decision made it can still be considered to be an individual free will since the choice made is rationally based according to the factors affecting the individual (McKenna, 2004).Another concept attributed to Compatibilism is P.F Strawson’s concept of moral responsibility. This is similar to Hume’s concept and says that the practice of holding an individual morally responsible for his or her own actions is formed on the basis of both emotional and societal structures. He said that the existence of these critical responses is part of human nature defined by our basic emotional natures and cannot be abandoned, thus the fact that determinism affects our moral responsibility does not hold ground.However in certain cases an individual can choose to give up their moral judgments in favor of rationalizing the individuals actions can exist as well but only in the cases where the actions gains favors or losses to human life (Kane, 2002 p. 516-521) .There are of course objections to the theories of compatibilism. One of the principle arguments for incompatibilism comes from Carl Ginet. The argument given by him states that the power of an individual to affect change does not extend to factors such as those of nature that are by their very nature unchangeable.And if a certain fact affects a person directly and the consequences of that fact exist than the person will be affected by the consequences of that fact as well. Thus in the face of these facts determinism becomes true and since no one can change the facts that cause the situation, no one can affect the future (McKenna, 2004).